The Science of Influence

If you run progressive campaigns you shouldn't make another decision until you have read this great guide to the science of influence.


https://www.scienceofinfluence.org


Description from their site:

"The Science of Influence is intended for Democratic political campaigns and progressive grassroots groups who want to make their communications and outreach strategies more effective: whether at messaging, turnout, persuasion, volunteer mobilization, or other aspects of campaign strategy."

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